The Golden M Bar

June 20, 2008

Talk about bling! One of the highlights of the 2008 MTV Asia Awards will be the design of the trophy, which transcends the conventional template of other award trophies. The MTV Asia Awards trophy embodies the “breaking rule” philosophy of the brand, providing viewers, fans and artists alike with off-the-wall creativity and inspiration. This year, MTV will be presenting the winners with a heavyweight item to mark the return of a glamorous M-- a gold bar in the shape of an ‘M’.

“M is back and what more to make a statement than with a gold bar in Genting – The City of Entertainment? It is extravagant, lavish and over-the-top, the ultimate Bling! Other than putting the M back into music, we’re also bringing the Mojo back into the most authoritative International Music Awards Show in Asia,” said Silvia Goh, Vice President, Multiplatform Content.

The trophy is plated in 24K gold by Risis, MTV’s official partner for the trophy. Each trophy comes in a customised velvet case and envelope. “All that glitter may be gold after-all!” added Silvia Goh.